The data that kMatrix provides is comprehensive market intelligence, with metrics ranging from: sales, number of companies, employees, exports, imports, domestic market, forecast growth rates, new product sales, average number of new products, average spend on R&D and over 100 other metrics.
The kMatrix methodology is based around the production of a taxonomy, similar to that used for biological taxonomic ranking, with similar products and services being grouped together.
As an illustration, the sector is Low Carbon Environmental Goods and Services (LCEGS), which is then broken down into three Level 1 sub-sectors, one of which is Renewable Energy, which is in turn broken down into seven Level 2 sub-sectors, one of which is Wind that is then broken down into a further three Level 3 sub-sectors and so on:
A taxonomy is arranged as a table, with each line representing the data at the level required. The table below shows the LCEGS sector used as an example in the diagram above, in tabular form to 'Level 2'. The complete dataset is 2,770 lines at Level 5, representing 2,769 different products and services within the sector and its chain of supply. The sales figures for the Low Carbon Level 1 sub-sector would be the sum of the Level 2 sub-sectors in the Low Carbon rows. Data can be provided in tabular form down to Level 5, or as a series of tables and graphs to the level of detail required by the client.
This method of arranging data allows a single line to be analysed for use during business strategy and development. Or larger segments of the sector to be analysed for policy development for example. In this way, the same data can have many different uses, depending on the analyst using it.
By using a taxonomy, which is a way of segmenting a sector, the sector can evolve over time, with redundant activities being removed and new technologies or processes being added.
kMatrix provides a range of metrics applicable to full sector profiles, company profiles and individual technology assessments. We provide in excess of 65 metrics, including but not limited to:
